Swatch “眯眯眼”广告敷衍致歉，难平争议丨消费舆警指数

Group 1: Swatch Controversy - Swatch faced backlash for an advertisement featuring a model making a "slant-eyed" gesture, perceived as a racist symbol against East Asians [2][4] - The company quickly removed the image from its Chinese website but did not issue an immediate official statement [4] - Swatch issued an apology the following day, acknowledging the issue and stating that all related materials were deleted globally [4][5] - The incident highlights potential oversight in content review and a lack of respect for the Chinese market, which is crucial for Swatch's sales [5] Group 2: Impact on Sales - In 2023, Swatch's sales in the Chinese market grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [5] - Despite a projected 30% decline in 2024 sales, the Chinese market is still expected to represent 27% of total sales [5] Group 3: YingShi Innovation Controversy - YingShi Innovation's founder sparked controversy by throwing cash at employees during a celebration, leading to mixed public reactions [6][10] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the importance of maintaining a positive public image [10][11] - The incident reflects a clash between corporate incentive culture and public perception, highlighting the need for companies to align their incentive mechanisms with broader societal values [11]