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AI内容标识新规即将实施,数字水印迎关键爆发期
Xuan Gu Bao·2025-08-19 08:14

Group 1 - The "Measures for Identifying AI-Generated Synthetic Content" will be implemented starting September 1, 2025, requiring companies to clearly distinguish AI-generated content from real content through explicit and implicit labeling [1] - The policy is expected to drive advancements in digital watermarking technology, creating market opportunities in compliant service scenarios [1] - Companies are likely to increase R&D investments in digital watermarking technology to capture the emerging implicit labeling market driven by compliance needs [1] Group 2 - Digital watermarking technology allows for the embedding of digital information into content without affecting its visual quality, ensuring that watermark information remains intact even after editing or sharing [2] - The digital watermarking market is projected to exceed 6.5 billion RMB by 2025, with a compound annual growth rate (CAGR) of over 20% [2] - The first national standard for digital watermarking (GB/T 45909-2025) will be implemented in January 2025, providing authoritative support for AI-generated content identification applications [3] Group 3 - Several companies are actively involved in digital watermarking technology, including Hanbang High-Tech, which has developed a comprehensive application system for video, audio, and image watermarking [6] - Other notable companies include Han Yi Co., which has been researching digital watermarking since 2020, and Shanghai Steel Union, which is building a blockchain platform integrated with digital watermarking technology [6] - Key players in the AI generation field include Guotou Intelligent, Hikvision, and Dahua Technology, focusing on AI-based content verification and identification solutions [6]