全球推广前哨站？OpenAI在印度首发超低价ChatGPT订阅，月费不到5美元

Core Insights - OpenAI has launched a new subscription plan called "ChatGPT Go" in India, priced at 399 INR (approximately $4.57) per month, making it the cheapest paid subscription to date [1] - The new plan offers expanded access to the latest model GPT-5 and other premium features at a significantly lower cost compared to existing plans [1] - The introduction of ChatGPT Go aims to attract price-sensitive users and is part of OpenAI's strategy to leverage India's large user base as a testing ground for pricing strategies [3] Pricing Strategy - ChatGPT Go is positioned as an attractive entry point for users seeking advanced features at a lower cost, compared to the existing ChatGPT Plus at 1999 INR and ChatGPT Pro at 19900 INR [1] - The plan provides ten times the message sending limit, image generation, and file upload capabilities compared to the free version, along with double the memory [1] Market Expansion Intent - OpenAI's decision to launch the low-cost plan in India reflects a strategic intent to convert free users into paid subscribers, which could inform future expansions into other emerging markets [3] - The company views India as a critical market, with the potential to become its largest user base, following discussions between CEO Sam Altman and Indian officials regarding the development of a low-cost AI ecosystem [3]