河南再立新功！重创知名洋品牌，让其亏损208亿，打破西方垄断

Core Viewpoint - The rise of cultivated diamonds from Henan has significantly impacted the traditional diamond market, leading to substantial losses for established brands like De Beers, which reported a loss of 20.8 billion yuan due to increased competition and price drops in the cultivated diamond sector [2][16][18]. Group 1: Market Dynamics - De Beers announced the closure of its cultivated diamond brand Lightbox, shifting focus back to natural diamonds, indicating a strategic retreat in response to market pressures [4][18]. - The wholesale price of cultivated diamonds has plummeted by 90%, now aligning closely with production costs, which has decoupled them from the prices of natural diamonds [10][13]. - Henan's cultivated diamond production has reached 6 million carats annually, contributing to a significant portion of China's total diamond output, which stands at 22 million carats [12][24]. Group 2: Competitive Advantages - Cultivated diamonds from Henan are not only cheaper but also of high quality, with local brands like Zheguang offering diamonds that can match the quality of high-end international brands [12][24][30]. - The price of a one-carat cultivated diamond is around 8,000 yuan, making them accessible to a broader consumer base, including affluent buyers from major cities and even international markets [28][30]. - The rapid growth of Henan's cultivated diamond market has allowed it to capture nearly 50% of the global market share within three years, leading to a 95% drop in the price of raw diamonds [26][40]. Group 3: Consumer Perception - There is a growing consumer preference for cultivated diamonds, with many buyers praising their quality and value compared to natural diamonds, which are increasingly viewed as overpriced [32][36][38]. - The ability to customize cultivated diamonds using personal materials, such as hair or DNA, has further enhanced their appeal among consumers [32][36]. - The narrative surrounding the rarity and value of natural diamonds is being challenged, as consumers become more aware of the equivalence between cultivated and natural diamonds [34][40].