Core Viewpoint - 361 Degrees is entering the robot wearables industry through a strategic partnership with Stand Robot, aiming to leverage both companies' strengths in developing clothing, footwear, and accessories suitable for robots, as well as materials for embodied intelligent robots [2][3]. Group 1: Strategic Partnership - 361 Degrees has signed a strategic cooperation agreement with Stand Robot to establish a joint company focused on AI and intelligent manufacturing [2]. - The collaboration will lead to the creation of a "Future Sports Exploration Laboratory" to develop robot-compatible apparel and accessories, promoting the integration of traditional manufacturing with artificial intelligence [2]. Group 2: Market Context and Criticism - The entry into the robot wearables market has sparked skepticism, with some industry commentators questioning the rationale behind creating clothing for robots, suggesting it may be a mere attempt to capitalize on current trends [2]. - Critics argue that the demand for smart wearables among humans is significantly higher than for robots, likening the initiative to producing clothing for pets [2]. Group 3: Financial Performance - In 2024, 361 Degrees reported revenue of 10.07 billion yuan, a year-on-year increase of 19.6%, and a net profit of 1.15 billion yuan, also up by 19.5%, marking its entry into the billion-yuan revenue club [3]. - The company aims to transition from a traditional sports brand to a "technology + sports" ecosystem, indicating a strategic shift in its business model [3]. Group 4: Competitive Landscape - 361 Degrees is currently positioned behind major competitors like Xtep, which reported revenue of 13.58 billion yuan in 2024, highlighting the challenge of surpassing them [3]. - The company has been criticized for its slow development pace and lack of innovative products in the outdoor category, which has seen significant growth in recent years [3].