Core Insights - Viya remains a dominant figure in the live-streaming e-commerce sector, not only due to her exceptional sales capabilities but also her support for various domestic brands [1][4] - Her rigorous product selection process has established a consumer consensus that products in her live-streaming sessions are trustworthy [3][4] Group 1: Product Selection and Quality Control - Viya and her team review a vast number of merchant applications daily, ensuring only top-quality products make it to her live-streaming sessions [3] - An example is the innovation and upgrade of the pear syrup from Anhui, where Viya's team provided comprehensive solutions to enhance product quality and marketability [4] Group 2: Brand Development and Consumer Insights - Viya actively participates in the entire growth cycle of brands, collaborating with them to refine products based on consumer feedback and her expertise [4][5] - Brands like Juzhi Biotechnology have benefited from her insights, leading to rapid growth and consumer popularity [4] Group 3: Impact on Domestic Brands - Viya's influence has helped various domestic brands, from established names like Li Ning to emerging brands like ITIB, to penetrate the market and resonate with younger consumers [4][5] - Her role as a mentor in events like the Old Brand Carnival has facilitated the integration of traditional brands with modern trends, promoting the transformation of old brands into "new national trends" [5] Group 4: Long-term Strategy and Industry Standards - The approach of long-term commitment and professional innovation in empowering domestic brands has set a benchmark for the industry [6]
薇娅助力国货崛起,爆款背后的底层逻辑是什么?
Sou Hu Cai Jing·2025-08-19 08:53