知名公司突曝大规模裁员！将关闭100家门店

Group 1 - Pandora plans to double its store closures in China from 50 to 100 locations, alongside a simultaneous layoff plan for staff in those stores [1] - The brand has faced significant challenges in the Chinese market, with a decline in sales and a drop in revenue contribution from 9% in 2019 to just 1% in 2025 [4][5] - In Q1 2025, Pandora's sales in China were only 96 million kronor, down 11% from 2023, and Q2 saw a further 15% decline in comparable sales, while the overall group reported a 3% increase [3] Group 2 - Consumer sentiment towards Pandora is mixed, with complaints about the quality of materials used, such as alloy and 925 silver, leading to issues like oxidation and low resale value [6][8] - The resale market for Pandora products is weak, with second-hand prices for items like bracelets and charms significantly lower than their original retail prices, often ranging from 10 to 30 yuan per piece [8] - Despite the negative feedback, some consumers still value the emotional aspect of purchasing Pandora products, focusing on the joy they bring rather than their investment potential [6]