“书展+消费”“书展+文创”“书展+夜市” 文化活动新玩法激活城市消费新活力

Group 1 - The 2025 Shanghai Book Fair introduces new cultural activities, integrating various resources to enhance urban consumption vitality through "Book Fair + Consumption," "Book Fair + Cultural Creativity," and "Book Fair + Night Market" [1] - The event features over 120,000 types of books and more than 1,200 reading activities, including the launch of new books that address social hot topics, such as the "Super League" and a themed book related to ancient Egyptian civilization [4] - The publishing industry aims to respond quickly to changing reader demands and cultural tourism needs, as highlighted by the release of books like "Super League is Here" and "The Pyramid in China," which reflect current trends [6] Group 2 - Many booths at the 2025 Shanghai Book Fair offer derivative cultural and creative products, with numerous readers engaging in purchasing activities [7] - The fair actively links book consumption with night market activities, launching a series of themed events to enhance the overall experience [7]