GREE(SZ:000651) Xi Niu Cai Jing·2025-08-19 09:15Core Viewpoint - Gree Electric's recent renaming of its WeChat public account from "Dong Mingzhu Health Home" to "Gree Good Product Guide" has sparked speculation about the potential abandonment of the former name, but internal sources clarified that the change is part of preparations for the launch of an online store [1][2]. Group 1 - The renaming of the WeChat account is due to Tencent's platform rules that prevent two accounts from sharing the same name, necessitating the change to facilitate the upcoming online store [2]. - Dong Mingzhu, the leader of Gree, has been highly visible recently, making bold statements about the company's products, emphasizing the importance of using Gree appliances [2]. - Gree is actively reforming its distribution channels and focusing on enhancing its online sales presence, indicating a strategic shift towards e-commerce [2]. Group 2 - Gree has been diversifying its business beyond traditional air conditioning, venturing into refrigerators, washing machines, small appliances, and even the new energy vehicle sector, although air conditioning remains its primary revenue source [2]. - The public account was renamed back to "Dong Mingzhu Health Home" shortly after the initial change, indicating a possible reconsideration of branding strategy [3].