Ge Long Hui·2025-08-19 09:21Core Insights - The company reported a significant revenue increase of 204.4% year-on-year, reaching RMB 13,876.3 million in the first half of 2025, driven by diverse product offerings and improved operational efficiency [1] - The gross profit rose by 234.4% to RMB 9,761.1 million, with a gross margin increase from 64.0% to 70.3%, attributed to higher overseas sales and better cost control [1][2] - The operating profit surged by 436.5% to RMB 6,043.7 million, while net profit increased by 385.6% to RMB 4,681.7 million, reflecting strong IP management and product development capabilities [2] Revenue Breakdown - Revenue from domestic channels reached RMB 8,282.8 million, up 135.2% year-on-year [1] - Asia-Pacific revenue grew by 257.8% to RMB 2,850.9 million, while revenue from the Americas skyrocketed by 1,142.3% to RMB 2,264.9 million [1] - Europe and other regions achieved revenue of RMB 477.7 million, marking a 729.2% increase [1] IP Performance - The company successfully launched multiple new IPs and product series, enhancing brand recognition globally, with 13 artist IPs generating over RMB 100 million in revenue [2] - The top-performing IPs included THE MONSTERS, MOLLY, SKULLPANDA, CRYBABY, and DIMOO, contributing significantly to overall sales [2] Store Expansion and Membership Growth - As of June 30, 2025, the company operated 571 stores across 18 countries, with a net increase of 40 stores in the first half of the year [3] - The membership base grew from 46.08 million to 59.12 million, with members contributing 91.2% of sales and a repurchase rate of 50.8% [4] Future Strategies - The company plans to expand its global presence by opening offline channels in key locations and enhancing consumer experiences [4] - Investments in the official website and self-developed app will be increased to improve promotional efforts and user experience [4]