镇安：激活消费“一池春水”

Core Viewpoint - The article emphasizes the importance of boosting consumption as a key strategy for expanding domestic demand and facilitating economic circulation, highlighting various initiatives taken by Zhen'an County to stimulate consumer spending and promote high-quality economic development [1]. Group 1: Consumption Promotion Initiatives - Zhen'an County has implemented a comprehensive "old for new" policy covering 71 categories of products, including automobiles and home appliances, to enhance consumer experience and convenience [4]. - The county has organized 48 promotional events and distributed subsidies totaling 12.56 million yuan, resulting in a consumption increase of 99.03 million yuan [5]. - The local Tmall appliance store reported a 30% increase in sales due to the "old for new" campaign, with individual product subsidies reaching up to 2,000 yuan [4][5]. Group 2: New Consumption Models - Zhen'an County has developed five night economy zones and three night market areas, enhancing the nighttime consumption experience and attracting more visitors [6]. - The county has organized over 100 e-commerce live streaming events, leading to a 10.2% year-on-year increase in online retail sales [7]. Group 3: Event-Driven Economic Growth - Major events such as marathons and camping festivals have been successfully hosted, generating over 10 million yuan in consumption through related promotional activities [8][9]. - The county's tourism sector has seen a 22.1% increase in visitor numbers and a 22.3% rise in total tourism expenditure in the first half of the year [10]. Group 4: Future Plans - Zhen'an County aims to continue expanding new consumption models and enhancing market vitality through innovative measures, focusing on stabilizing existing consumption and increasing new consumption [11].