中邮证券：维持重庆啤酒“买入”评级，量价表现平稳，所得税拖累盈利

Core Viewpoint - Chongqing Beer reported a slight decline in revenue and net profit for the first half of 2025, indicating challenges in the competitive beer market [1] Financial Performance - The company achieved operating revenue of 8.839 billion yuan, net profit attributable to shareholders of 865 million yuan, and net profit excluding non-recurring items of 855 million yuan, reflecting year-on-year changes of -0.24%, -4.03%, and -3.72% respectively [1] - Revenue from high-end, mainstream, and economy beers was 5.265 billion yuan, 3.145 billion yuan, and 196 million yuan, showing year-on-year growth of +0.04%, -0.92%, and +5.39% respectively [1] - The company's gross margin slightly improved due to a decrease in raw material costs, while the net profit margin experienced a slight decline primarily due to increased income tax expenses [1] Tax and Cost Factors - Income tax expenses reached 500 million yuan, an increase of 69 million yuan compared to the previous year, likely related to adjustments in tax incentives [1] Strategic Initiatives - To address external challenges such as intense market competition, the company is optimizing its strategies in major cities, diversifying its product portfolio, enhancing digital capabilities in distribution channels, and deepening cooperation with distributors to maintain stable business operations [1] Investment Rating - The company maintains a "Buy" rating, reflecting confidence in its strategic initiatives and market positioning despite current challenges [1]