Ge Long Hui·2025-08-19 09:36Core Insights - Xiaomi Group-W (01810.HK) reported record high revenue and profit for the second quarter of 2025, with total revenue reaching RMB 116 billion, a year-on-year increase of 30.5%, and adjusted net profit of RMB 10.8 billion, up 75.4% [1] Group Performance - The "Mobile × AIoT" segment generated revenue of RMB 94.7 billion, a year-on-year growth of 14.8%, while the "Smart Electric Vehicles and AI Innovation" segment earned RMB 21.3 billion, both achieving historical highs [1] - Xiaomi's smartphone shipments reached 42.4 million units in Q2 2025, marking a 0.6% year-on-year increase and maintaining growth for eight consecutive quarters [2] - The company ranked among the top three global smartphone vendors with a market share of 14.7%, continuing a 20-quarter streak in the top three [2] User Ecosystem Expansion - As of June 2025, Xiaomi's global monthly active users reached a record high of 731.2 million, reflecting an 8.2% year-on-year increase [2] - The number of connected IoT devices on the AIoT platform (excluding smartphones, tablets, and laptops) grew to 989.1 million, a 20.3% increase year-on-year [2] Strategic Initiatives - Xiaomi is advancing its "Human-Vehicle-Home Ecosystem" strategy, with a focus on large-scale investment in core technologies to become a global leader in hard-core technology [2] - R&D expenditure in Q2 2025 reached RMB 7.8 billion, a 41.2% year-on-year increase, with the number of R&D personnel hitting a record high of 22,641 [2] Retail Expansion - The number of Xiaomi Home stores in mainland China increased by over 1,700 in Q2 2025, bringing the total to over 17,000, while the number of new retail stores overseas reached approximately 200 [2]