Zhi Tong Cai Jing·2025-08-19 09:53Core Insights - Xiaomi Group reported a record high revenue of approximately RMB 1159.56 billion for Q2 2025, representing a year-on-year growth of 30.5% and a quarter-on-quarter growth of 4.2% [1] - The adjusted net profit for Q2 2025 was approximately RMB 108.31 billion, showing a significant year-on-year increase of 75.4% [1] - The company continues to execute its "steady and progressive" core operational strategy, achieving historical highs in both revenue and profit [1] Financial Performance - For the first half of 2025, Xiaomi's revenue reached approximately RMB 2272.49 billion, a year-on-year increase of 38.2% [1] - Gross profit for the same period was approximately RMB 515.07 billion, up 46.2% year-on-year [1] - The profit attributable to shareholders for H1 2025 was RMB 228.29 billion, reflecting a year-on-year growth of 146% [1] Business Segments - In Q2 2025, the "Mobile × AIoT" segment generated revenue of RMB 947 billion, a year-on-year increase of 14.8% [1] - The "Smart Electric Vehicles and AI Innovation" segment reported revenue of RMB 213 billion, also achieving a historical high [1] Market Position - Xiaomi's smartphone shipments reached 42.4 million units in Q2 2025, marking a 0.6% year-on-year growth and maintaining growth for eight consecutive quarters [2] - The company ranked among the top three global smartphone vendors with a market share of 14.7%, maintaining this position for 20 consecutive quarters [2] User Ecosystem - As of June 2025, Xiaomi's global monthly active users reached a record high of 731.2 million, reflecting an 8.2% year-on-year increase [2] - The number of connected IoT devices on the AIoT platform grew to 989 million, a year-on-year increase of 20.3% [2] Strategic Initiatives - Xiaomi is advancing its "human-vehicle-home ecosystem" strategy, with R&D expenditure reaching RMB 78 billion in Q2 2025, a 41.2% year-on-year increase [2] - The number of R&D personnel reached a historical high of 22,641 [2] High-End Strategy - Xiaomi's high-end smartphone sales in mainland China accounted for 27.6% of total smartphone sales, an increase of 5.5 percentage points year-on-year [3] - The company achieved the highest market share in the RMB 4,000–5,000 price segment, increasing by 4.5 percentage points to 24.7% [3] Retail Expansion - Xiaomi added over 1,700 new retail stores in mainland China in Q2 2025, bringing the total to over 17,000 [3] - The company also expanded its retail presence internationally, with approximately 200 new retail stores [3]