Sou Hu Cai Jing·2025-08-19 09:51Core Insights - Didi's Brazilian food delivery business, 99Food, has been accused of engaging in "choose one" practices and unfair competition, similar to past allegations in the domestic market [1] - The company has invested over 1 billion RMB in Brazil, offering prepayments of at least 900 million Brazilian Reais to over 100 restaurant chains in exchange for exclusive agreements that primarily target Meituan's Keeta [1] - 99Food has admitted to signing "choose one" exclusive agreements with some restaurants and has been found to engage in practices that undermine Meituan's visibility in search results [1] - A Brazilian court has ruled that 99Food's actions constitute unfair competition and trademark infringement, ordering the company to cease these activities within three days or face daily fines [1] Investment and Market Dynamics - 99Food's strategy includes targeting key merchants with substantial financial incentives, such as offering 6 million Reais (approximately 8 million RMB) for semi-exclusive agreements [1] - The competitive landscape in Brazil's food delivery market is dominated by iFood, which holds an 80% market share, while Meituan's Keeta is still in the preparatory phase of entering the market [1] - The recent legal ruling against 99Food highlights the regulatory challenges and potential risks associated with aggressive competitive strategies in the Brazilian market [1]