Group 1 - The Zhejiang Province Urban Basketball League, known as "Zhe BA," has generated significant enthusiasm among citizens and tourists, contributing to the local "night economy" [1] - In Yuyao City, despite temperatures exceeding 30°C, citizens gathered to support their teams, showcasing a strong community engagement with live broadcasts of the games [3] - The local night markets experienced increased activity as fans cheered for their teams, with many vendors extending their hours and offering promotions to attract customers [5] Group 2 - The Jiangxi Province Urban Football Super League, referred to as "Gan Chao," is currently in its first phase, with the sixth round of matches recently held, attracting a total of 385,000 spectators over the first five rounds [5] - The opening match of "Gan Chao" saw over 13,000 attendees, indicating a high level of interest and attendance from both local and out-of-town fans [7] - During the league period, hotel occupancy rates in the city center reached 85%, a 40 percentage point increase compared to pre-event levels, while the overall revenue in the dining sector grew by 55%, with nighttime dining accounting for over 70% of this increase [11]
多地体育赛事打造“观赛+消费”新场景 激发城市“夜经济”活力
Yang Shi Wang·2025-08-19 10:04