海底捞首家创新概念店落地北京 解锁一站式体验

Core Insights - Haidilao has launched its first innovative concept store in Beijing Yizhuang, featuring significant innovations in functionality, visuals, and ambiance compared to previous store formats [1][3] - The store has achieved a table turnover rate exceeding 6 on its first weekend and over 7 the following weekend, indicating strong customer interest and demand [1] - The concept store integrates various interactive elements, including a dessert station, entertainment area, and a claw machine challenge, enhancing the dining experience [1][3] Store Features - The store includes a dedicated bar area offering craft beers and special cocktails, with DJ interactions during late-night hours, catering to different dining experiences [2] - A three-mode intelligent lighting system is implemented to adapt to various dining scenarios, including regular meals, bar settings, and club parties, enhancing the atmosphere for events [2] - The children's area has been upgraded with AI educational tools, promoting an engaging and interactive environment for kids, alongside the addition of a mother-baby room equipped with essential supplies [3] Strategic Development - Haidilao has been focusing on differentiated restaurant management, allowing frontline restaurants more autonomy to cater to diverse customer needs, aiming to create a unique dining experience [4] - The innovative concept store is described as a "puzzle-like innovation laboratory," allowing for modular innovation that can be adapted for both new and existing locations [3]