Bei Jing Shang Bao·2025-08-19 10:13Core Insights - Pop Mart International Group reported a significant revenue increase of 204.4% year-on-year, reaching 13.88 billion yuan in the first half of 2025, with an adjusted net profit of 4.71 billion yuan, up 362.8% [1] - The gross margin improved to 70.3%, an increase of 6.3 percentage points compared to the previous year [1] - The revenue from plush toys reached 6.14 billion yuan, accounting for 44.2% of total revenue, surpassing the sales of figurines for the first time [1] Revenue Breakdown - Revenue from China was 8.28 billion yuan, a year-on-year increase of 135.2% [1] - Asia-Pacific revenue (excluding China) was 2.85 billion yuan, up 257.8% [1] - The Americas saw revenue of 2.26 billion yuan, a staggering increase of 1142.3% [1] - Europe and other regions generated 480 million yuan, growing by 729.2% [1] Operational Efficiency - Despite a modest increase in the number of physical stores, with a net addition of 12 stores to reach 443, the company achieved a revenue growth of 117.1% in offline sales, totaling 5.08 billion yuan [1] - Online channels in the Chinese market generated 2.94 billion yuan, a growth of 212.2%, with significant contributions from various platforms [2] Product Performance - The revenue from THE MONSTERS brand was 4.81 billion yuan, a remarkable increase of 668.0% [3] - Other brands like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also showed strong performance, with revenues exceeding 1 billion yuan each [3] - The revenue from plush toys reached 6.14 billion yuan, while figurines generated 5.18 billion yuan, marking a shift in product sales dynamics [3] Membership Growth - The total number of registered members in mainland China increased from 46.08 million at the end of 2024 to 59.12 million by June 30, 2025, with 13.04 million new registrations [3] - Membership sales contributed to 91.2% of total sales, with a repurchase rate of 50.8% [3]