KPC(SH:600422) Zhong Jin Zai Xian·2025-08-19 10:18Core Viewpoint - The article highlights the transformation of Kunming Pharmaceutical Group's subsidiary, Kunzhongyao 1381, from a traditional pharmacy established in 1381 to a modern enterprise that embodies the unique value of traditional Chinese medicine in the context of an aging population [1][6]. Group 1: Heritage and Tradition - Kunzhongyao 1381 has a 600-year history that reflects the evolution from a local pharmacy to a national intangible cultural heritage enterprise, showcasing the enduring significance of traditional Chinese medicine [1][2]. - The company relies on the "Dian Nan Ben Cao," a comprehensive herbal medicine text, as a foundational reference for product development, documenting the use of 458 local medicinal materials [2]. - The preservation of traditional manufacturing techniques, recognized as a national intangible cultural heritage, is crucial for maintaining the quality and efficacy of Kunzhongyao's products [2]. Group 2: Innovation and Modernization - The company is adapting ancient formulas to meet contemporary health needs, exemplified by the development of "Shu Gan Granules," which addresses emotional health issues in the elderly [3]. - Kunzhongyao has established a standardized cultivation network across multiple provinces, ensuring a reliable supply of authentic medicinal materials for its products [3]. - The brand is undergoing a strategic transformation, focusing on brand upgrading and product innovation, with a new positioning that emphasizes the integration of heritage and modernity [4]. Group 3: Market Strategy and Future Outlook - The Chinese government's policies promoting the use of traditional medicine in elder care create opportunities for Kunzhongyao to engage deeply in the silver economy [6]. - The company aims to leverage its century-old brand influence through a three-phase development plan, focusing on establishing brand recognition, expanding high-quality product offerings, and promoting global brand presence [6]. - The ongoing commitment to blending traditional practices with modern demands positions Kunzhongyao as a leader in the silver health market, responding to the growing need for chronic disease management and wellness among the elderly [5][6].