Sou Hu Cai Jing·2025-08-19 10:18Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the market price since 2025, leading to a supply shortage [1][6]. Group 1: Market Trends - The price of a 1g gold note originally priced at 899 yuan has surged to nearly 1600 yuan on second-hand platforms, reflecting a near doubling of its original price [4]. - The "pain gold" concept, rooted in Japanese otaku culture, is being embraced by young consumers as a valuable collectible, with related topics on social media platforms like Xiaohongshu exceeding 2.25 million views [6]. - The overall market for IP gold products has seen a 294% year-on-year increase in transactions on Taobao, indicating a significant growth area for jewelry brands amidst a generally weak gold consumption environment [6]. Group 2: Product Examples and Pricing - A collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu" has seen a gold jewelry set priced at 16,600 yuan, with an estimated weight of 11g, resulting in a price of approximately 1,509 yuan per gram [4]. - The "pain gold" items are perceived as having both emotional and social currency, with young consumers willing to pay premiums due to the emotional connection to the IPs [7]. - A limited edition 1,000g gold Gundam collectible originally priced at 880,000 yuan is now valued at over 1 million yuan, showcasing the potential for significant appreciation in value [6][7].