突变！刚刚，俞敏洪发声

Core Viewpoint - The stock price of Dongfang Zhenxuan experienced significant volatility on August 19, with a peak increase of nearly 24% followed by a sharp decline, ultimately closing down 21.25% at 34.16 HKD per share, amid rumors regarding the CEO's alleged misconduct [1][2]. Group 1: Stock Performance - On August 19, Dongfang Zhenxuan's stock price fluctuated dramatically, reaching a high of 53.7 HKD per share before dropping over 40% within an hour [1]. - The stock closed at 34.16 HKD, with a trading volume of 92.89 billion HKD and a turnover rate of 21.21% [2]. - The stock had previously seen a cumulative increase of 85% in July and an additional 144% in August before the recent decline [2]. Group 2: Rumors and Company Response - A rumor circulated about CEO Zhou Chenggang being investigated for allegedly misappropriating company interests through related-party transactions, which the company labeled as false [2][5]. - Dongfang Zhenxuan issued a statement refuting claims about a commission rate exceeding 30%, clarifying that the actual average commission rate is below 20% [2]. - The company has initiated legal actions against the spread of these rumors [2]. Group 3: Business Performance and Strategy - Dongfang Zhenxuan's stock has seen significant fluctuations over the years, with a peak increase of over 14 times from June 8, 2022, to February 3, 2023, followed by an 81.37% decline from February 3, 2023, to June 30, 2025 [6]. - In June 2023, the estimated GMV reached 870 million RMB, a year-on-year increase of 28%, with self-operated product GMV at 350 million RMB, up 15% [6]. - The company is shifting focus towards self-operated products, with a projected 39% sales share from self-operated products by June 2025, indicating a reduced reliance on live-streaming traffic [6].