KPC(SH:600422) Zhong Jin Zai Xian·2025-08-19 10:33Core Viewpoint - The article highlights the transformation of Kunming Pharmaceutical Group's subsidiary, Kunzhongyao 1381, from a traditional pharmacy established in 1381 to a modern enterprise that embodies the unique value of traditional Chinese medicine in the context of an aging population [1][6]. Group 1: Heritage and Tradition - Kunzhongyao 1381 has a 600-year history that reflects the evolution from a local pharmacy to a national-level intangible cultural heritage enterprise, showcasing the enduring significance of traditional Chinese medicine [1][2]. - The company relies on the "Dian Nan Ben Cao," a significant pharmacological text, as a foundational reference for product development, documenting the use of 458 local medicinal materials [2]. - The traditional preparation methods of Chinese medicine, recognized as a national intangible cultural heritage, are preserved and integrated into the production processes, ensuring the quality and efficacy of their products [2]. Group 2: Innovation and Modernization - The company is adapting ancient wisdom to meet contemporary health needs, focusing on the emotional well-being of the elderly by modernizing classic formulas like Xiaoyao San into products such as Shugan Granules [3]. - Kunzhongyao has established a standardized planting base across multiple provinces, ensuring a reliable supply of authentic medicinal materials, which supports the preservation of traditional preparation techniques [3]. Group 3: Brand Strategy and Market Positioning - At the 2025 Health Industry Conference, Kunzhongyao 1381 announced a new brand positioning aimed at upgrading its brand and innovating its product line, emphasizing the integration of cultural heritage with high-quality Chinese medicine [4]. - The company is strategically positioned as a leader in the silver economy, aligning its offerings with the growing demand for chronic disease management and health maintenance among the elderly [6]. Group 4: Future Outlook - The Chinese government's policies promoting the use of traditional medicine in elder care create opportunities for Kunzhongyao to deepen its involvement in the silver economy [6]. - The company plans to leverage its century-old brand influence through a three-phase development strategy, focusing on establishing brand recognition, expanding high-quality product offerings, and promoting its brand globally [6].