2 1 Shi Ji Jing Ji Bao Dao·2025-08-19 10:34Core Insights - Bubble Mart International Group reported a significant revenue increase of 204.4% year-on-year, reaching 13.88 billion RMB in the first half of 2025, with adjusted net profit soaring by 362.8% to 4.71 billion RMB, surpassing the total revenue and net profit for the entire year of 2024 [1] - The report marks the first financial disclosure following the global organizational restructuring, revealing performance across four major regions: China, Asia-Pacific, Americas, and Europe & others [1] Regional Performance - Revenue from China reached 8.28 billion RMB, a year-on-year increase of 135.2% [1] - Asia-Pacific revenue was 2.85 billion RMB, growing by 257.8% [1] - Americas revenue surged to 2.26 billion RMB, with an impressive growth of 1142.3% [1] - Europe and other regions generated 480 million RMB, reflecting a growth of 729.2% [1] Store Expansion and Online Sales - As of June 30, 2025, Bubble Mart operated 571 stores globally, with 40 new offline stores and 105 new robot stores added [1] - In China, the number of offline stores increased by 12 to a total of 443, contributing 5.08 billion RMB in revenue, a growth of 117.1% [2] - Online sales reached 2.94 billion RMB, marking a 212.2% increase, with Douyin contributing 560 million RMB, up by 168.6% [2] IP Performance - The IP "THE MONSTERS," featuring LABUBU, generated 4.81 billion RMB, a remarkable growth of 668.0%, accounting for 34.7% of total revenue [2] - Other IPs such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO each surpassed 1 billion RMB in revenue [2] - Plush toy category revenue reached 6.14 billion RMB, surpassing the revenue from figurines for the first time [2] New IP Development - Bubble Mart opened the first store for the new IP HIRONO in Shanghai, covering various categories and achieving 730 million RMB in revenue, a growth of 197.0% [2] - The new IP "Starry People" emerged as one of the fastest-growing new IPs, generating 390 million RMB [2]