Core Insights - The tourism industry in China is experiencing rapid growth, with over 38 million foreign entries in the first half of the year, marking a 30.2% increase year-on-year [1] - The traditional tourism model is shifting from large group tours to more personalized and immersive experiences, allowing tourists to engage with local culture [1][9] Group 1: Tourism Growth - The number of foreign visitors entering China has surpassed 38 million, reflecting a significant increase of 30.2% compared to the previous year [1] - Among these, visa-free entries accounted for 13.64 million, which is a remarkable rise of 53.9% year-on-year [1] Group 2: Changing Tourism Experience - Tourists are moving away from traditional sightseeing tours to more fragmented and vibrant experiences, engaging closely with local life [1] - The Citywalk concept, introduced by a young tourism planner, emphasizes spontaneous exploration and cultural immersion rather than fixed itineraries [15] - Tourists are participating in local activities, such as trying traditional games and local cuisine, enhancing their understanding and appreciation of Chinese culture [9][11]
入境旅游策划师：逛胡同、踢毽子 外国游客沉浸式体验中国日常
Sou Hu Cai Jing·2025-08-19 11:24