Group 1 - The stock price of Dongfang Zhenxuan experienced significant volatility, dropping over 20% after a peak increase of more than 23% during the trading session, with a closing price of 34.32 HKD and a market capitalization of 359.1 billion HKD [1] - The sharp decline in stock price is linked to rumors regarding the CEO of New Oriental Group being investigated for alleged misappropriation of company interests through related party transactions, and potential regulatory restrictions on high commission models in the live streaming business [1] - Prior to the stock price drop, Dongfang Zhenxuan had seen a cumulative increase of 190% since July, reaching a two-year high of 53.7 HKD [1] Group 2 - Dongfang Zhenxuan's self-operated products include over 600 items across various categories such as agricultural products, household goods, snacks, and sanitary products, with a projected GMV of 350 million RMB by June 2025, reflecting a 15% year-on-year growth [2] - The sales of self-operated products have a 60% share from shelf channels, including platforms like Douyin, indicating a strong market presence [2] - The latest earnings forecast suggests that Dongfang Zhenxuan's revenue for the second half of the 2025 fiscal year will be approximately 2.16 billion RMB, with an operating profit of around 44.71 million RMB, resulting in an operating profit margin of about 7% [2]
“小作文”致股价崩盘，东方甄选跌超20%