Core Insights - The sports industry in China has become a new highlight for economic development, with an average annual growth rate exceeding 10% over the past five years [2][3] - The sports service sector, led by competition performance and fitness leisure industries, has seen rapid growth, increasing its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [2][4] - The National Sports Administration plans to develop policy documents to promote event economics, enhance event brand influence, and strengthen coordination between events and industries [2][7] Industry Growth - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the added value reached 1.49 trillion yuan [3][4] - The added value of the sports industry is growing at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [4][5] Policy and Structural Support - The new sports law includes a dedicated chapter on the sports industry, with a series of policies aimed at stimulating the ice and snow economy, promoting outdoor sports, and enhancing financial support [3][4] - A total of 84 sports standards have been released, establishing a policy matrix for macro guidance, specialized support, and departmental collaboration [3][4] Event-Driven Economic Impact - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, with an average of over 30 million yuan per event [5][6] - Major events like the Hangzhou Asian Games have significantly boosted local consumption, with surrounding areas experiencing consumption growth of over 40% during the event [5][6] Integration with Other Sectors - The National Sports Administration is promoting the integration of sports events with culture, commerce, and tourism, creating a "golden combination" for driving consumption and expanding domestic demand [6][7] - Innovative sports events are being integrated into various settings, such as scenic spots and commercial districts, enhancing foot traffic and economic activity [7]
激活消费“强引擎” 国家体育总局将研制推动赛事经济政策文件
Bei Jing Shang Bao·2025-08-19 11:37