盒马放弃做山姆学徒，离山姆却越来越近了

Group 1 - The core point of the article is the strategic shift of Hema, which has decided to abandon its Hema X membership stores in favor of more profitable models like Hema Fresh and Hema NB, planning to open nearly 100 new Hema Fresh stores in over 50 new cities by FY2026 [1][5][7] - Hema X membership stores, once seen as a promising growth avenue, generated approximately 3 billion yuan in annual revenue at their peak but faced operational challenges and frequent management changes, leading to their closure [1][2][5] - The competitive landscape shows that Hema is positioned to potentially surpass current second-place retailer RT-Mart in sales by 2025, as both RT-Mart and Yonghui are undergoing transformation challenges [5][7][10] Group 2 - Hema's strategy has narrowed down to two main formats: Hema Fresh and Hema NB, targeting both high-end and community markets, which reflects a response to the increasingly segmented consumer demand in China [10][13] - The company has experienced significant growth in member numbers due to collaborations with Alibaba, such as the integration of Hema with Taobao's 88VIP program, which has led to a doubling of membership [16][19] - However, Hema faces risks related to operational management, service capabilities, and product innovation, which are critical for maintaining competitive advantage in the rapidly expanding retail market [16][19][20]