Guan Cha Zhe Wang·2025-08-19 12:15Core Viewpoint - The competition between Xiaomi and Gree in the air conditioning market has intensified, with Xiaomi claiming to surpass Gree in online sales for July, which Gree disputes, leading to a public debate over the accuracy of sales data [1][6][9]. Group 1: Sales Data Discrepancies - Xiaomi's online air conditioning market share reached 16.71% in July, placing it second behind Midea's 18.61%, while Gree claimed to maintain its second position in the market [6][9]. - Gree's market director, Zhu Lei, stated that the data circulating online was inaccurate and provided evidence from Aowei Cloud Network to support Gree's claim of being the second in online sales [5][9]. - A social media user suggested that discrepancies in the data might be due to Aowei changing its statistical methodology, calling for clarification from the data platform [9][10]. Group 2: Industry Dynamics - The rivalry between Xiaomi and traditional air conditioning manufacturers like Gree, Midea, and Haier has been anticipated, with Xiaomi aiming to rise from fourth to third place in the market this year and targeting a top two position by 2030 [13][14]. - In July, Xiaomi achieved a 53.9% year-on-year growth in air conditioning sales, making it the only brand among the top three to experience such rapid growth [13][14]. - Midea's chairman acknowledged the competitive threat posed by Xiaomi but expressed confidence in Midea's strategic position, viewing Xiaomi's entry as a positive development for the industry [13][14]. Group 3: Company Performance - Xiaomi's smart home appliance revenue surged by 113.8% year-on-year in Q1, with air conditioning shipments exceeding 1.1 million units, reflecting a growth of over 65% [14]. - Gree has historically defended its market position, with its chairperson, Dong Mingzhu, publicly criticizing Xiaomi's manufacturing practices and technology [14].