Guan Cha Zhe Wang·2025-08-19 12:35Core Viewpoint - The article discusses the legal disputes between Chinese food delivery platforms 99Food and Keeta in Brazil, highlighting the competitive landscape and the strategic moves of Chinese companies in the South American market [1][3][5]. Group 1: Legal Disputes - 99Food has filed a lawsuit against Keeta for trademark infringement and unfair competition, claiming that Keeta's branding closely resembles its own, leading to consumer confusion [3][5]. - Keeta has countered by accusing 99Food of attempting to establish a duopoly in the Brazilian market and has raised concerns about 99Food's practices that could hinder competition [5][10]. Group 2: Market Context - The Brazilian online food delivery market is projected to reach $18.8 billion by 2024, making it the largest in Latin America and one of the top ten globally [7]. - Chinese companies are targeting Brazil due to its large population, regional influence, and favorable geopolitical relations, which provide a strategic entry point into other Latin American markets [8]. Group 3: Company Strategies - Meituan's Keeta entered the Saudi Arabian market in 2023 and plans to invest $1 billion in Brazil over the next five years to enhance local consumer experiences and create jobs [8][10]. - Didi has established a significant presence in Brazil with over 50 million users and a market share exceeding 50% in Mexico, indicating its strong foothold in the region [10].