400亿美图，靠AI重生了

Core Viewpoint - Meitu (1357.HK) has experienced a stock price surge of over 255% this year, with a market capitalization exceeding 40 billion, marking its strong return to the market after years of being overlooked [2] Financial Performance - In the first half of the year, Meitu achieved a revenue of 1.8 billion, a year-on-year increase of 12.3%, and a net profit of approximately 397 million, up 30.8% year-on-year [5] - The revenue from imaging and design products reached 1.35 billion, growing by 45.2% year-on-year, while advertising revenue was 430 million, up 5% [5][6] - The number of paid subscribers reached approximately 15.4 million, a historical high, with a year-on-year growth of over 42% [6][7] - The overall gross profit margin improved to approximately 73.6%, an increase of 8.7 percentage points year-on-year [7] Strategic Focus - Meitu has shifted its focus to core imaging and design products, moving away from non-core businesses such as cosmetics supply chain solutions, which saw a significant revenue decline of 88.9% [5][9] - The company aims to leverage its 2.8 billion monthly active users and deep understanding of aesthetics to enhance its product offerings [2][13] AI Integration - AI has penetrated 90% of Meitu's products, significantly enhancing product capabilities and monetization [4][10] - The introduction of AI-driven products, such as RoboNeo, positions Meitu to capitalize on the growing demand for AI applications in imaging and design [12][13] Market Position and Competition - The competitive landscape is intensifying with major players like Adobe and Canva entering the AI imaging space, prompting Meitu to convert its first-mover advantage into sustainable user habits [3][14] - Meitu's strategy includes a focus on subscription models, which allows for greater concentration on product improvement rather than non-core activities [10][11] Global Expansion - Meitu is increasing its global presence, with a reported 98 million monthly active users outside of mainland China, reflecting a year-on-year growth of 15.3% [7][9] - The company aims to capture a significant share of the projected $91 billion market for image productivity by 2027 [12]