Core Viewpoint - Pandora is planning to significantly reduce its presence in the Chinese market, expanding its initial plan to close 50 stores to 100 stores, indicating a strategic retreat from this market [1][13]. Group 1: Store Closures and Market Presence - Pandora has announced the closure of 100 stores in China, with a noticeable reduction in its presence in Henan province, where only 6 authorized stores remain [1][3]. - Despite the announced closures, some stores in Zhengzhou are still operating normally, with staff claiming they have not received any closure notifications [3][6]. Group 2: Competitive Challenges - The brand faces competition from local retailers, as evidenced by a situation where Pandora sought to enter a high-traffic area within a local store but ultimately did not succeed [6]. - The need for an international jewelry brand to compete with local food vendors highlights the challenges Pandora faces in lower-tier markets [8]. Group 3: Consumer Sentiment and Product Value - Consumer feedback indicates dissatisfaction with the quality of Pandora's products, with reports of silver chains tarnishing quickly, leading to perceptions that the products do not hold value [8][13]. - The resale value of Pandora products in the second-hand market is low, with prices based on silver weight ranging from 5 to 10 yuan per gram, and many retailers refusing to buy back the products [13].
潘多拉全国关店100家,曾与胖东来烤肠争摊位,河南仅剩郑州6家
Sou Hu Cai Jing·2025-08-19 13:19