基金经理晒实盘：共担风险，还是营销新招？

Core Insights - The trend of fund managers publicly sharing their real investment portfolios is emerging as a significant phenomenon in the public fund industry by 2025 [1][2] - Over 30 fund managers have begun to disclose their personal fund portfolios on platforms like Ant Fortune and Tian Tian Fund, with total amounts ranging from 10,000 to 400 million [1] Group 1: Background and Development - The practice of fund managers sharing real portfolios began in September 2023 with Ant Fortune launching this feature, followed by Tian Tian Fund in July 2025 [4] - This trend arose during a period when actively managed equity funds were underperforming the market for three years, leading to investor dissatisfaction and calls for accountability from fund managers [5] Group 2: Impact on Investor Relations - Fund managers' public portfolio sharing is seen as a way to rebuild trust in the industry by aligning their interests with those of investors, as they invest their own money alongside clients [5][11] - The practice serves as a form of investor education, where fund managers provide insights and analysis alongside their portfolio updates, fostering a more interactive relationship with investors [6] Group 3: Compliance and Controversies - The phenomenon raises compliance concerns, such as whether it could be perceived as a form of marketing or "selling" products, potentially leading to investor misguidance [3][8] - There are calls for fund managers to diversify their portfolio disclosures to include external funds, enhancing the credibility of their investment strategies and avoiding the perception of self-promotion [9][10] Group 4: Future Directions - The industry needs to find a balance between compliance and meeting investor needs, ensuring that the practice does not devolve into mere marketing gimmicks [12] - Long-term success will depend on establishing clear compliance standards and enhancing investor education while maintaining the integrity of the investment process [11]