从“二线”到“新势力”榜首 销量大涨156％ 零跑首次实现半年度盈利

Core Viewpoint - Leapmotor has significantly changed the perception of "new forces" survival rules in the electric vehicle market with its impressive half-year report, achieving a 156% surge in sales, a gross margin exceeding 14.1%, and its first half-year profit, positioning itself as a leader among new energy vehicle brands [2][3]. Financial Performance - In the first half of 2025, Leapmotor reported revenue of 24.25 billion yuan and a net profit of 30 million yuan, marking a turnaround from a loss of 2 billion yuan in the same period of 2024 [3]. - The gross margin increased from 1.1% in the previous year to 14.1%, surpassing the critical 10% profitability threshold [3]. - Operating cash flow reached 2.86 billion yuan, a tenfold increase year-on-year, while free cash flow improved to 860 million yuan from a negative 480 million yuan [3]. Sales and Delivery - Leapmotor's total delivery volume in the first half of 2025 reached 221,664 units, a year-on-year increase of 155.7%, setting a new record for the company [3]. - In July 2025, Leapmotor achieved a monthly delivery of over 50,000 units, becoming the first new energy vehicle company to reach this milestone in the year [3]. Product Strategy - The company launched two new models based on the B platform and upgraded three existing models on the C platform, effectively covering a broader range of consumer needs [4]. - The C10 model achieved cumulative global deliveries of over 100,000 units within 13 months, while the C11 surpassed 250,000 units by June 2025 [4]. Sales Network and Channel Strategy - Leapmotor expanded its sales network to 286 cities, with over 800 stores, focusing on channel penetration strategies [4]. - The "1+N" model and "Golden Seed" plan enhanced single-store operational efficiency and improved customer conversion rates through a digital retail system [4]. Research and Development - The company significantly increased its investment in R&D, particularly in intelligent driving, with team size and computational resources nearly doubling compared to the previous year [5]. - Leapmotor aims to enhance its R&D resources in end-to-end algorithms and VLA technology, targeting the launch of city NOA (Navigation Assisted Driving) by the end of 2025 [5]. Global Expansion - Leapmotor's international strategy is accelerating, with 20,375 units exported in the first half of 2025, capturing a 1% share of the competitive German BEV market [6]. - The new B10 model is set to launch in Europe, with plans for localized production and R&D by the end of 2026 [6][7]. Long-term Strategy - The company emphasizes a "long-termism" approach in its overseas strategy, prioritizing brand recognition and sustainable market share over immediate high margins [8]. - Leapmotor aims to establish a complete ecosystem covering R&D, manufacturing, sales, and service in key overseas markets, with a sales target of 1 million units by 2026 [8].