【西街观察】辛巴退场，超头主播时代渐远

Core Viewpoint - The departure of Xinba from the live streaming industry marks a significant shift away from the era of super anchors, highlighting systemic risks and a move towards professionalization within the industry [1][3]. Group 1: Industry Changes - Xinba announced his exit from the live streaming industry due to health reasons, with his company being taken over by his wife, Churui Xue [1]. - The era of super anchors is fading, as evidenced by various incidents involving top streamers, leading to public skepticism about the live commerce industry [1]. - The industry is experiencing a clear transition characterized by stricter regulations, slowing growth, and the end of chaotic expansion [3]. Group 2: Market Dynamics - The influence and sales power of super anchors are declining, as consumers are becoming disillusioned with the shopping experience despite the low prices offered [2]. - The role of anchors has evolved from being a bridge between production and consumption to becoming a controversial middleman due to the head effect and strong bargaining power [2]. - The industry is shifting from a focus on individual personalities to a more professional and corporate approach, with platforms regaining control over traffic distribution and quality brands reclaiming their voice [3].