助力堂食提振，明星、达人单日抖音直播4.6万场促进线下到店消费

Core Insights - On August 16, Douyin launched a promotional event called "Eat, Drink, Play, and Have Fun Day," featuring 46,000 live broadcasts by celebrities and influencers to promote dining and boost offline consumption [1][7] - The event saw significant sales, with over 1,016 million yuan generated from KFC's special live stream, where 190,000 orders were placed [1] - The platform collaborated with over 18,400 brands, aiming to stimulate the summer tourism economy and encourage more in-store dining experiences [7] Group 1 - Celebrity Xu Juncong's live stream with KFC lasted 14 hours, selling over 38,000 discounted meal vouchers [1] - Actor Zhu Xiaotian's dual-screen live stream attracted over 5 million views, promoting a buffet restaurant to audiences in multiple cities [3] - Influencer @XiaobaWang showcased a burger brand, achieving peak transaction values of over 47,000 yuan per minute during the live stream [3] Group 2 - Influencer @FeiChai collaborated with a barbecue brand, generating over 5.12 million yuan in sales during a 12-hour live stream [5] - Local influencer @XiaoYiChiBuFang helped sell 1.34 million yuan worth of dining vouchers through a live stream at a popular barbecue restaurant [5] - Influencer @DaoXiaoDaoSama and local influencer @ShiHuiSheng facilitated over 8 million yuan in sales for a Hangzhou cuisine brand through their live broadcasts [5]