CEO被立案调查？股价大跳水！公司回应：已报警！

Core Viewpoint - The stock of Dongfang Zhenxuan experienced significant volatility on August 19, with an initial surge of over 23% followed by a sharp decline, closing down 20.89%, resulting in a market capitalization loss exceeding 19 billion HKD [1][3]. Group 1: Stock Performance - The stock reached a high of 43.38 HKD on August 18, marking a 261.5% increase from approximately 12 HKD in early July [7]. - Following the peak, the stock price plummeted, leading to a loss of over 30% for investors who bought at the high point within two hours [1]. Group 2: Market Sentiment and Rumors - The decline in stock price was attributed to several factors, including pressure on company performance, regulatory scrutiny of live streaming, and rumors regarding the investigation of a senior executive [3][5]. - A rumor suggested that Dongfang Zhenxuan would report a net profit decline of over 40% in its upcoming annual report, with dynamic P/E ratios indicating potential losses [3]. Group 3: Company Response - Dongfang Zhenxuan issued a statement refuting rumors about its commission rates and the investigation of its executive, asserting that the average commission rate is below 20% [3]. - The company has initiated legal actions against the spread of false information [3]. Group 4: Business Performance and Strategy - In June, Dongfang Zhenxuan's estimated GMV reached 870 million RMB, a year-on-year increase of 28%, with self-operated product GMV at 350 million RMB, up 15% [7]. - The self-operated product sales accounted for 39% of total GMV, with 60% of these sales coming from shelf e-commerce channels, indicating a shift away from reliance on live streaming [7].