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艾瑞咨询:2025年中国零售消费行业生成式AI及数据应用研究报告
Sou Hu Cai Jing·2025-08-19 14:23

Core Insights - The report highlights the transition of China's retail consumption industry from high-speed growth to stock competition, emphasizing the need for companies to leverage digital technologies to reshape "people, goods, and venues" to enhance competitiveness [1][10][12] - Generative AI and data applications are identified as key growth drivers, with a focus on improving data quality and governance to maximize AI value [1][30][34] Industry Growth Dynamics and Trends - The retail consumption sector is shifting towards a stock competition model, necessitating digital transformation to optimize consumer engagement and operational efficiency [10][12] - The report forecasts that the total retail sales of consumer goods in China will reach approximately 49 trillion yuan in 2024, with online sales channels continuing to gain market share [16][18] Generative AI and Data Application Landscape - Generative AI is primarily being applied in marketing and customer service scenarios, with 71% of companies planning to enhance data-driven decision-making [34][43] - The synergy between generative AI and data governance is crucial for effective implementation, as high-quality data is essential for AI applications [30][34] Key Growth Engines and Application Practices - Major growth engines include refined user operations, intelligent decision-making, and expansion into overseas markets, with AI applications in marketing reducing costs and improving conversion rates [1][19][21] - The report emphasizes the importance of building a robust data processing system to support comprehensive digital integration across retail operations [16][24] Case Studies and Sector-Specific Insights - Domestic beauty brands have rapidly increased their market share from 43.7% in 2022 to 55.7% in 2024, leveraging innovative marketing strategies and expanding into international markets [19][20] - The footwear and apparel sector faces intense competition, prompting companies to focus on product development and brand recognition to maintain market position [21][22] Cloud Infrastructure and AI Integration - Nearly 90% of companies prefer to engage external service providers for AI applications, indicating a trend towards cloud-based solutions that facilitate the integration of data and AI tools [43][44] - The report notes that 94% of retail companies have adopted AI agents, with a preference for customized development to enhance business adaptability [46][49]