美丽华酒店发布中期业绩，股东应占溢利3.22亿港元，同比减少13.67%

Core Insights - The company reported a revenue of HKD 1.295 billion for the first half of 2025, representing a year-on-year decrease of 7.56% [1] - Shareholders' profit attributable to the company was HKD 322 million, down 13.67% year-on-year, with basic earnings per share at HKD 0.47 [1] - The company proposed an interim dividend of HKD 0.23 per share [1] Industry Overview - The Hong Kong tourism industry continues to rely heavily on the mainland market, with mainland visitors accounting for 75.0% of total arrivals, totaling over 17 million [1] - The increase in international flights from mainland China, up 28.4% year-on-year, indicates a growing interest in overseas travel, leading to a diversion of some travelers to other international destinations and a reduction in their stay duration in Hong Kong [1] - The average daily room rate (ADR) in the local hotel market has declined due to these factors, alongside the reintroduction of a 3% hotel accommodation tax, which has increased accommodation costs [1] - The ongoing US-China trade tensions have significantly reduced the demand for business travelers from Hong Kong to mainland China, while competition in the market has intensified due to rising traveler demand for personalized and high-end experiences [1] Company Strategies - The company has implemented various marketing strategies, including deepening collaborations with domestic and international travel agencies [1] - Efforts to promote travel packages in regions such as Central China, Taiwan, Southeast Asia, and the Middle East have been initiated to effectively expand the customer base [1]