千亿美妆市场增长密码：超级码云一物一码区块链，从防伪到精准营销全搞定

Core Insights - The beauty market in the U.S. is projected to reach a scale of 937.4 billion by 2028, but brands face three major challenges: trust issues with high-priced products, channel management problems, and ineffective marketing strategies [1] - Super Code Cloud is addressing these challenges through a combination of anti-counterfeiting, channel control, and precise marketing using blockchain technology [1] Group 1: Trust Issues - Counterfeit products are a significant issue in the beauty industry, undermining consumer trust. Super Code Cloud integrates multiple technologies such as digital anti-counterfeiting, NFC/RFID, and physical/chemical anti-counterfeiting to create a unique "digital ID" for each product, ensuring traceability from production to end-user [3] - The system allows consumers to easily verify product authenticity, transforming the experience from confusion to clarity, thereby rebuilding trust between brands and consumers [3] Group 2: Channel Management - Price discrepancies and unauthorized sales disrupt market order and erode brand profits. Super Code Cloud connects data between brand owners and distributors, enabling real-time inventory management and triggering alerts for unauthorized sales [4] - After implementing this solution, instances of unauthorized sales decreased by an average of 36% [4] Group 3: Marketing Effectiveness - Many beauty brands struggle to retain customers despite attracting traffic. Super Code Cloud simplifies the verification process, allowing consumers to engage in activities and receive rewards while verifying products, which enhances customer retention metrics [5] - The system supports targeted marketing based on consumer profiles, leading to a complete engagement loop that has resulted in a 43% increase in sales for a partnered brand [5] Group 4: Data Utilization - Growth without data is akin to "blind walking." Super Code Cloud collects comprehensive data across the supply chain, providing brands with clear decision-making insights [6] - The system can present metrics such as a 31.63% participation rate in activities, enabling brands to drive growth based on data [6] Group 5: Implementation and Automation - Super Code Cloud's automated production line integrates various technologies to ensure efficient product labeling and tracking, enhancing anti-counterfeiting capabilities and reducing labor costs [7] - The automated system creates a closed-loop supply chain that is traceable from production to sales, laying a solid foundation for brand information upgrades [7] Group 6: Long-term Growth Strategy - By leveraging blockchain technology and a unique product digital ID system, Super Code Cloud addresses critical issues of anti-counterfeiting and unauthorized sales while facilitating data-driven growth for brands [9] - The success of brands like Mao Ge Ping and Ban Mu Hua Tian, along with over 30,000 other brands across various industries, demonstrates the effectiveness of Super Code Cloud's technology in fostering trust and growth [12]