湊湊试水限时自助 呷哺集团忙“自救”

Core Insights - The core viewpoint of the article highlights the challenges faced by the company, particularly the introduction of a new self-service model by its brand, Coucou, in response to declining performance and the need for new growth opportunities [1][5][7]. Business Model Changes - Coucou has launched a limited-time self-service hot pot model in Shenzhen, Nanning, and Zhuhai, with prices set at 148 RMB and 228 RMB for different meal options [3][5]. - The self-service model aims to attract consumers by offering a variety of choices and price points, reflecting a shift towards a more accessible dining experience [3][7]. Financial Performance - Coucou's revenue share peaked at 37% of the group's total in 2021, but has since faced a decline, with sales dropping to 10.24 billion RMB in the first half of 2022, a 9.1% year-on-year decrease [5][6]. - The company reported a significant increase in losses, from 46.9 million RMB in the first half of 2021 to 278 million RMB in the same period of 2022 [5][6]. Store Operations - As of June 2023, the company closed three Coucou restaurants, and in 2024, it plans to open 13 new locations while closing 73, resulting in a net reduction of 60 stores [6]. - The table turnover rate has decreased from 4.1 times in the first half of 2019 to 1.6 times in the first half of 2024, indicating operational challenges [6]. Strategic Focus - The company is advised to concentrate on its core brands and reduce unprofitable operations to enhance competitiveness [1][9]. - The introduction of the "Feng Huan Chao" partner program aims to leverage internal talent for new store openings, indicating a strategic shift towards optimizing existing resources [8][9].