激活消费“强引擎” 赛事经济将迎新政策

Core Insights - The sports industry in China has become a new highlight for economic development, with an average annual growth rate exceeding 10% over the past five years [1][3] - The sports service industry, led by competition performance and fitness leisure sectors, has rapidly grown, increasing its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [1][4] - The National Sports Administration plans to develop policy documents to promote event economics, enhance event supply, and strengthen the coordination between events and industries [1][8] Industry Growth - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average growth rate of 10.3% [3] - The added value of the sports industry has been growing at an annual rate of 11.6%, reaching 1.49 trillion yuan in 2023, and accounting for 1.15% of GDP [5] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [5] Event-Driven Economic Impact - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6] - Major events like the Hangzhou Asian Games have significantly boosted local consumption, with surrounding areas experiencing growth rates exceeding 40% during the event [7] - The integration of sports events with tourism and commerce has created a "golden combination" for driving consumption and expanding domestic demand [7][8] Policy and Structural Support - The new sports law has established a dedicated chapter for the sports industry, leading to the formulation of specialized plans and the issuance of 84 sports standards [3][4] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is expected to exceed 146 by the end of 2024, more than doubling since 2022 [4] - The introduction of 81 national holiday sports tourism routes and various outdoor sports routes has enhanced regional resource development and collaborative growth [4]