Group 1 - Decathlon plans to sell approximately 30% of its Chinese subsidiary, with an estimated valuation between €1 billion and €1.5 billion (RMB 8.4 billion to 12.6 billion) [1] - Decathlon China has been facing performance pressure, with revenue in 2023 reported at €15.6 billion, reflecting a growth rate of only 1.15% [1] - The company has a history in China dating back to 1994, with over 200 stores currently operating despite recent store closures [1] Group 2 - Starting in 2024, Decathlon aims to enter the high-end market, restructuring its business lines and launching four specialized brands [2] - In June 2023, Decathlon China opened three new stores in prime urban locations, with plans to open 20 to 30 additional stores this year [2] - Despite these efforts, the company's revenue for 2024 is projected at €16.2 billion, a growth of only 3.8%, with net profit expected to decline by 15.5% to €787 million [2]
高端化转型期 迪卡侬中国“卖股”传闻再起
Xin Jing Bao·2025-08-19 16:37