Meta rolls out AI-powered translations to creators globally, starting with English and Spanish

Core Insights - Meta is launching an AI-powered voice translation feature for Facebook and Instagram globally, enabling creators to translate content into multiple languages to reach a wider audience [1][6] - The feature utilizes the creator's own voice for authentic-sounding translations and includes an optional lip sync feature for more natural alignment with lip movements [2][3] Feature Details - Initially, the feature supports translations between English and Spanish, with plans to add more languages in the future [6][12] - Creators with 1,000 or more followers on Facebook and all public Instagram accounts can access this feature [6] - To use the feature, creators can select "Translate your voice with Meta AI" before publishing their reels, with options to include lip syncing [7] User Experience - Creators can preview translations and lip syncs before posting, and can disable these options without affecting the original content [8] - Viewers will see a notice indicating that the reel was translated using Meta AI, and can opt out of seeing translated reels in their settings [8] Insights and Metrics - A new metric in the Insights panel will allow creators to view their content's performance by language, aiding in understanding audience reach through translations [9] - Meta encourages creators to record clearly and with minimal background noise for optimal translation results [10] Additional Features - Facebook creators can upload up to 20 dubbed audio tracks to expand their audience beyond English and Spanish-speaking markets, allowing for translations before and after publishing [11] - The launch of this feature coincides with Meta's restructuring of its AI group to focus on key areas such as research and product development [13]