Core Insights - In the first half of this year, the advertising industry in Chaoyang District generated revenue of 74.902 billion yuan, representing a year-on-year growth of 27%, contributing over 90% to the city's incremental growth [1] Industry Overview - Chaoyang District currently has 727 registered advertising companies, accounting for over 60% of the total in the city, including branches of international 4A advertising firms such as Publicis and Dentsu, as well as leading local companies like BlueFocus, Douyin Engine, and New Media Star [1] Policy Initiatives - In April, Chaoyang District introduced the first district-level digital advertising industry special plan in the country, titled "Beijing Chaoyang District Digital Advertising Industry Development Three-Year Action Plan (2025-2027)" [1] - In July, the Chaoyang District Digital Advertising Industrial Park was officially established, further consolidating the industry [1] - In the same month, the district upgraded its industrial policies by introducing 12 special policies related to business economy and high-tech sectors, with a total budget support of 1.5 billion yuan [1] Financial Support Measures - To address the financing challenges faced by advertising companies, the district has innovatively created a financial service matrix and organized connections between banks and enterprises, encouraging financial institutions to develop flexible financing policies and provide diverse financing channels and innovative financial products to meet the needs of advertising companies at different scales and development stages [1]
朝阳上半年广告产业营收超749亿元
Sou Hu Cai Jing·2025-08-19 19:57