老商场 新空间

Core Viewpoint - Beijing Friendship Store is undergoing a transformation from a traditional high-end shopping venue to a modern urban cultural and tourism space, integrating new lifestyle elements while preserving its historical significance [1][2][3] Group 1: Transformation and Modernization - The Beijing Friendship Store, established over 60 years ago, is evolving into a new urban landmark with a focus on integrating consumption and art, targeting a younger demographic [2][3] - Since its trial operation began in May 2023, the store has seen an average weekend and holiday foot traffic exceeding 5,000 visitors [2] - The renovation emphasizes "light transformation and heavy activation," aiming to stimulate the space's vitality with minimal intervention while blending historical elements with contemporary trends [3] Group 2: Community Engagement and Cultural Integration - The store's new positioning, "New Friendship New Youth," aims to foster connections among people and embrace a lifestyle of sharing and change [2] - The introduction of diverse non-traditional business formats, such as health services, second-hand shops, and youth hostels, enhances the surrounding community's living experience [3] - The store serves as a vibrant urban garden, reflecting a blend of nostalgia and modernity, and is part of Beijing's broader initiative to revitalize traditional commercial spaces [3][4]