Workflow
绩优产品限购 配置菜单更新 基金公司营销“画风”生变

Core Viewpoint - The recent surge in market activity has led several high-performing funds to implement "purchase limits" to protect existing investors' returns and transition from a scale-oriented approach to a return-oriented strategy [1][4]. Group 1: Fund Purchase Limits - Multiple high-performing funds have recently announced purchase limits, including Caizhong Securities' digital economy mixed fund, which has a return rate of 56.37% year-to-date as of August 18 [2]. - Longcheng Pharmaceutical Industry Selected Mixed Fund and Jianxin Flexible Allocation Mixed Fund have also suspended large purchases, with return rates of 135.09% and 49.74% respectively [2]. - The招商成长量化选股 fund has limited single or cumulative applications to 20,000 yuan, with a year-to-date return of 29.55% [3]. Group 2: Reasons for Purchase Limits - Fund managers indicate that limiting purchases is primarily to protect performance, as new inflows at high net asset values can dilute returns and lead to inefficient cash management [4]. - Controlling fund size is crucial to avoid operational constraints on portfolio adjustments, especially when the fund size exceeds the manager's capability [4]. - The current trend reflects a shift from a scale-driven approach to one focused on investor returns, as evidenced by the limited purchases of high-performing products [4]. Group 3: Focus on Popular Sectors - The funds implementing purchase limits are primarily concentrated in popular sectors such as innovative pharmaceuticals, technology, and military industries, which are currently crowded trading areas [5]. - Fund companies are exploring other niche sectors and offering "fixed income plus" and FOF products to provide investors with a balanced selection [6]. - There is a growing interest in FOF products, with over 90% achieving positive returns this year, making them a new direction for asset allocation [6].