体育服务消费市场正在崛起

Core Insights - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years [1] - The value added by the sports industry has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][6] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an annual growth rate of 26.3% [1] Sports Events Economy - The popularity of grassroots events like "Su Chao" and "Village Super" has surged, with significant media attention and public engagement [3] - In the first half of the year, key events in seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [3] - Major events like the Hangzhou Asian Games have led to consumption increases of over 40% in surrounding areas [4] Infrastructure and Accessibility - Jiangsu province's robust economic strength and infrastructure have facilitated the success of large-scale sports events, with many cities equipped with large-capacity sports venues [5] - The government has invested 5.65 billion yuan to support the opening of public sports venues, enhancing community access to sports facilities [5] Transformation of the Sports Industry - The sports service sector's contribution to the sports industry's value added has increased from 68.7% in 2020 to 72.7% in 2023, indicating a shift towards service-oriented growth [6] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [6] Consumer Trends and Market Dynamics - The rise of domestic manufacturing has significantly reduced costs for sports products, such as carbon fiber bicycles, making them more accessible to consumers [7][8] - The diversification of sports consumption patterns is evident, with increased participation in events like marathons and local sports activities [8] - The number of events is expected to rise from 699 to 749, with participant numbers increasing from 6.05 million to 7.05 million in 2023-2024 [8]