Zhongjing Food(SZ:300908) Chang Jiang Shang Bao·2025-08-19 23:21Core Viewpoint - The company, Zhongjing Food, is facing stagnation in its performance and plans to sell assets to improve operational efficiency [2][4]. Group 1: Asset Sale Announcement - On August 18, Zhongjing Food announced its intention to sell land use rights, buildings, and equipment due to changes in the wild blueberry supply environment, with a total book value of 55.01 million yuan [2][3]. - The assets for sale are located in the industrial park of Mohe City, Heilongjiang Province, and are owned by its wholly-owned subsidiary, Beiji Blue Company [3][4]. Group 2: Financial Performance - In the first half of 2025, Zhongjing Food reported a revenue of 524 million yuan, a decrease of 2.50% year-on-year, while net profit was 101 million yuan, an increase of 0.29% [10]. - The revenue for the first and second quarters of 2025 was 277 million yuan and 248 million yuan, showing a year-on-year growth of 1.06% and a decline of 6.19%, respectively [10]. - The company’s seasoning and condiment segment generated 212 million yuan in revenue, down 1.31% year-on-year, while the seasoning food segment saw a revenue of 310 million yuan, down 2.31% year-on-year [11]. Group 3: Product Focus and Market Position - Currently, Zhongjing Food's official website only lists one product, "Arctic Blue Wild Blueberry Jam," priced around 11 yuan per bottle [6][5]. - The company has indicated that due to a decrease in wild blueberry resources and rising raw material prices, blueberry jam is not a key development category [7][8]. - Despite challenges, Zhongjing Food's seasoning products maintain a leading position in the market, with its mushroom sauce achieving the highest sales in its category [11].