三星堆是德阳建设国际旅游城市的最强IP

Core Insights - The Sichuan Provincial Committee's 12th Plenary Session emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, with Deyang proposing the "World Sanxingdui·Anyi Tour Deyang" regional cultural tourism brand as a key initiative [1][2] Group 1: Brand Development - Deyang's initiative focuses on aligning with the provincial strategy by reassessing its resources and responding to market demands, establishing a clear subject, image, and market positioning [1] - Sanxingdui is highlighted as Deyang's most recognizable cultural asset, with ongoing archaeological discoveries generating global interest [1] Group 2: International Engagement - Since July 2023, Sanxingdui has been showcased in 14 overseas exhibitions across countries such as Peru, Greece, the USA, Egypt, and France, attracting significant attention and enthusiasm from international audiences [1] Group 3: Cultural Identity - The term "Anyi" represents the essence of Sichuan's lifestyle aesthetics, with Deyang positioned as a city that blends industrial strength with cultural richness, offering a unique experience that includes local cuisine and historical depth [2]