1 Metric to Watch for Celsius Holdings Stock in 2025

Core Insights - Celsius Holdings' stock has increased by 43% since the release of its Q2 2025 earnings on April 7, driven by strong sales and the acquisition of Alani Nu [1][3] - A critical metric for investors is net sales, which rose to over $739 million in Q2, marking an 84% year-over-year increase, largely attributed to Alani Nu [3][6] - Celsius brand product sales grew by 9% year-over-year, significantly lower than the 129% growth of the Alani Nu brand [3][4] Sales and Distribution - The partnership with PepsiCo, established in August 2022, has been a major contributor to Celsius' sales growth, making PepsiCo essential for the company's ongoing success [4][6] - Celsius' share of the U.S. market increased by 1.8 percentage points to 17.3% in the last quarter, indicating a positive trend in market presence [7] Financial Performance - Selling, general, and administrative expenses surged by 107% year-over-year due to acquisition-related costs and increased marketing spending, which investors need to monitor closely [6]